Living by its name of being a hard-core Bollywood romantic film, the makers of ‘ISSAQ’ took their fans on a romantic free-of-cost ‘baggi’ ride which started from the beautiful queen’s necklace of Mumbai; Marine Drive.
‘ISSAQ’, which has been brilliantly marketed, has yet again set high standards for their competitors! This weekend, couples and families at Marine Drive were in for a surprise. ‘ISSAQ’ was giving away free Victoria Horse Rides fondly called the ‘baggi’ rides on the streets of Marine Drive to all monsoon lovers!
The news spread like wild fire across social properties. There were couples and families who dedicated the entire evening to ‘ISSAQ’’s baggi ride! The Baggis were decorated with red balloons and flowers and draped in a huge ‘ISSAQ’ poster. With the movie nearing its release date, the rides were certainly the talk of the town with their simple yet innovative approach to promote the film.
Directed by Manish Tiwary and produced by Shailesh Singh and Dhaval Gada, the modern adaptation of Shakespeare’s Romeo and Juliet, ‘ISSAQ’ releases on 26th July 2013.