Unique Sea inspired jewelry for Durga Puja 2013 -The Samudra Collection; Rituparna Sengupta owns it already

Durga Puja 2013 collection

Durga Puja 2013

While most other jewelry, clothing and lifestyle brands may still be delving on what special to come up with for Durga Puja 2013, Shyam Sundar Co Jewellers has already won the league by launching a unique range of jewelry, “The Samudra Collection” inspired by the sea.

The unveiling ceremony of this absolutely ‘class apart’ collection took place in their Rashbehari showroom on August 7th and the occasion was graced by none other than Bengal’s traditional style icon, the gorgeous and pretty actress Rituparna Sengupta.

Kolkata Tollywood Bengali actress Rituparna

Rituparna, who looked ravishing in a red and blue combination anarkali though arrived a little late, absolutely stole the show and got the shutterbugs in a clicking frenzy as soon as she arrived. Rituparna willingly wore the Samudra collection Jewelry and posed for the media. Along with Rituparna, posing for the media wearing the beautiful Samudra collection jewelry were also two beautiful mermaids (A young lady and a little girl dressed up as mermaids).

Talking about this beautiful collection, Rituparna said that she is very thankful to the creative and designing team of Shyam Sundar Co Jewellers for having created such gorgeous jewelry with such simple natural products as sea shells which till now we might have only used in our homes for decoration. This one of a kind pairing with gold has all the more elevated the beauty of the naturally beautiful sea shells  and every woman will surely want to own a set this Pujo sais the Tollywood Diva. Speaking to Sholoana Bangaliana, Rituparna also said that she has already thought of a white dress that she would pair up with the Samudra collection for Durga Puja 2013.

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Rupak Shah, the director of Shyam Sundar Co Jewellers further elaborated upon the idea of the Samudra Collection which has been divided into three themes, namely, Deep Sea, Beach Front and Sea Tales. Jewelry made to resemble colorful deep sea fish and various other shelled creatures have been categorized in the deep sea category. The beachfront category has neck pieces and trinkets having sea shells embellished with gold while the Sea Tales category has designs inspired by tales of mermaids and the high seas. The best thing about the Samudra collection is that it is not just beautiful and exotic, but is also very affordable; the range being 20-50 K. Right from light jewelry for working women to gorgeous party wear, the collection has something unique for everyone. The launch of this collection has also been timed to coincide with the second anniversary celebrations of the jewelry house owed to which customers can expect some real cool discounts and offers.

Durga Puja 2013 jwelry

What team Sholoana Bangaliana liked the best amidst those beautiful pieces was a heavy Mermaid locket and a pair of sleek shell danglers that even Rituparna enjoyed flaunting.

The launch of this wonderful collection has already set the meter rolling for the search of something unique and uncommon that the “Bongo Romonis” will now be hunting for to make a statement in Durga Puja 2013.

Sholoana Bangaliana Exclusive Photo Gallery


Samudra Collection 15Samudra Collection 17

Photographs by: Amitav Sarkar


Rituparna Sengupta inaugurates Samudra Collection from Shyam Sundar Jewellers. (You Tube)

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