Longines has initiated an exhibition of some of its very old and treasured timepieces specially brought in for the citizens of India from the Longines museum in Saint Imier, Switzerland, on the occasion of Longines having completed 135 years of its presence in India.
In 1832, Auguste Agassiz joined the world of watchmaking when he became partner of a “Comptoir d’établissage” (watch trading office) in Saint-Imier – this was the start of the Longines’ history. Protected since 1889 in Switzerland, the company’s trademark, comprising a winged hourglass and the name Longines, is the oldest (still active in its original form) in the international registers managed by the World Intellectual Property Organisation (WIPO). Longines, the famous Swiss watchbrand, completed 180 years of non stop watchmaking, last year. Celebrations all across the world, including India, showcased the rich heritage, tradition and elegance of Longines.
In 1878, the first shipment of Longines watches entered India and from then on there has been no looking back.
The watches in this exhibition are as old as 141 years. The exhibition also includes some iconic timepieces like the first wrist watch with column-wheel movement, the first Longines calibre developed for wrist chronographs, a steel sport counter chronograph with a precision of 1/100th of a second produced in 1960 and a special aviation watch developed by Longines in collaboration with the celebrated pilot Charles A. Lindbergh and produced since 1931.
In addition, to these exhibitions that are being organized across the country, Longines had also initiated a search for the Oldest Longines Watch in India from the 17th of June – 22nd July, 2013. In order to apply for this competition, the watch owners filled an application form with all relevant information including the serial number of their antique Longines timepiece and submitted it with multiple images of the front and back of the timepiece, clearly showing the serial number. Participants also had the option of registering online on the dedicated website – www.oldestwatchindia.longines.com. All the forms have now been sent to the Longines head office in Switzerland where experts will carefully examine the information and make their findings.
The winner of the competition will get a chance to experience an all paid trip for two to Switzerland for a week and will have the chance to visit the Longines factory.
Longines has been based at Saint-Imier, Switzerland, since 1832. It has generations of experience as the official timekeeper at world championships and as a partner of international sports federations. Over the years, the brand has built strong and long-lasting links with the equestrian sports. Longines is a member of The Swatch Group S.A., the world’s leading manufacturer of horological products. With an excellent reputation for creating refined timepieces, the brand, whose emblem is the winged hourglass, has outlets in over 130 countries.