PVR Cinemas, the largest cinema exhibition company in India, today announced the launch of its five-screen multiplex at Diamond Mall, Jessore Road, Kolkata. PVR’s third multiplex in Kolkata is spread across an area of 42,000 sq ft with a total capacity of 1146 seats. With this property, PVR has reached a screen count of 13 screens at 3 different locales of the Kolkata city, with its existing ones at Avani Mall, Diamond Mall and Mani Square. The opening of the latest multiplex has increased the total screen count of PVR to 398 screens in 92 cinemas in 37 cities across India.
Speaking on the occasion, Mr. Gautam Dutta, Chief Operating Officer PVR Ltd. said, “We are extremely delighted to launch our third multiplex which was much awaited after receiving an overwhelming response from the audience of Kolkata. With Kolkata known as the ‘city of joy’, PVR brings celebration and enjoyment through the medium of art and cinema. While we strengthen our roots in the city, we hope that the people of Bengal, who are the true connoisseurs of cinema, enjoy quality cinema viewing experience at the multiplex. PVR has spread its presence at 3 different locations in the city for easy accessibility by the movie goers.”
The Diamond Mall, Multiplex has been designed in the most unique manner, complementing the city steeped in culture, art & philosophy. A bold dynamic composition, charged with symbolic expressionism, creates a volumetric stage without a trace of timidity proclaiming a new tectonic language. The design of the ceiling above the main foyer frames the splendor of the chandelier of cinema gems and imposes the necessary balance between the centrifugal and centripetal dynamics of the planar and volumetric interrelationships. The abstracted style of the ceiling, rich in geometric patterns, gives emphasis to the intensity of the bursting rays of light, embellished. It also refers to Hindu myths narrating the creation of diamonds when bolts of lightning struck rocks.
The multiplex also boasts of 2K ‘Christie’ Digital projection, 7.1 surround sound, 3D enabled screens and 3-way JBL speakers in order to offer an unmatched movie experience to the movie lovers of the city.
About PVR Ltd.
PVR is the largest and the most premium film entertainment company in India and is listed as the Most Trusted Brand in the Category of Entertainment by The Brand Trust Report, 2013. PVR currently operates a cinema circuit comprising 398 screens in 92 cinemas spread across 37 cities in India which also includes the Cinemax acquired properties. The premium brand of the multiplex ‘PVR Premiere’ comprises the Gold Class Cinemas catering to the esteemed urban consumers with numerous facilities. Redefining the cinema viewing experience for the movie aficionados, PVR’s Director Cut is the newest foray in luxury cinema. Further, with an aim to provide world-class immersive viewing, PVR opened IMAX® Theaters at Forum Bangalore & Phoenix Mumbai besides the ECX (Enhanced Cinema Experience) at Orion Mall, Bangalore & Kurla, and Mumbai. The company through its subsidiary, ‘PVR Pictures’ is involved in distribution of Indian and International films across India and also supports independent filmmakers by releasing their films under the ‘PVR Director’s Rare’ banner. Its other new subsidiary PVR Leisure Limited, a joint venture between PVR Ltd and L Capital, focuses on rolling out F&B and retail entertainment concepts including but not limited to Hospitality and Leisure / Gaming. The company’s retail entertainment venture PVR bluO is the largest bowling chain in India comprising 100 cosmic bowling lanes. Spread across 5 centres located in Gurgaon, Delhi, Pune & Bangalore, bluO forms a part of the new subsidiary.