It takes once-in-a-lifetime musical genius to give once-in-a-lifetime musical experience! Music lovers couldn’t have expected a better conclusion to the year than with a landmark concert that enthralled the nostalgic audiences; and we must admit, it was a houseful show at Salt Lake Stadium put up by one of the most sought after creative stalwarts. It was a spectacular sight to see zealous fans rejoice to an emotional performance by the world’s most prominent and prolific music composers of recent times, Mozart of Madras, AR Rahman, joined by Sukhwinder Singh, Javed Ali, Neeti Muhan, Shweta Pandit, Harshdeep Kaur, Hriday Gattani, Suchismita Dass, for a one-of-its kind musical extravaganza RahmanIshq produced by India’s leading company of digital interactive services, Techfront. The evening concluded with the audiences crooning to the John Williams of the Indian film industry. On the occasion, the third largest Indian handset manufacturer, Celkon Mobiles launched special limited edition music phones called RahmanIshq series to celebrate the tour. The exhilarating performance showcased technical wizardry through a modern interactive presentation featuring high voltage music, augmented reality, unique visual effects, synchronised choreography and powerful dance arrangements in its’ purest form. The Indian composer, singer-songwriter, music producer, musician, multi-instrumentalist and philanthropist with his ensemble of singers performed his all-time classics from his prolific career, including acclaimed songs from his landmark Indian films.
Benchmarking the music and live concert industry in India, the legendary icon will embark on a one-month long expedition touring Kolkata, Visakhapatnam, Jaipur and Ahmedabad to give fans a once in a lifetime opportunity to witness an electrifying live interactive theatrical experience encompassing his award winning musical renditions over the years blended with state of the art technology. RahmanIshq was a strategic endeavour to bring international standards across all production platforms and showcase next generation technical sorcery for entertainment events worldwide by delivering a world class audio visual viewing pleasure. Rahman has travelled far in the world of music, managing to enthrall people across the globe with his compositions as he continues to set new standards in the world of music. Rahman is an alchemist of sounds and voices. Rahman is globalization’s favourite child, always abreast of the world music that is making waves. The intrepid fusion tunesmith is India’s – and Bollywood’s – first truly successful cross-over music director. There has been no stopping the Rahman revolution in Indian film music who is melody’s slave.
Celkon Mobiles presented RahmanIshq powered by Seagram Royal Stag Music CDs and Lia Agarbathi. Hospitality partner was Hyatt Group Of Hotels. The event was promoted and produced by Techfront in association with Rapport Global Events.
Photographs: Sagnik Jaiswal