“Jewelry and pins have been worn throughout history as symbols of power, we are just the temporary custodians of the beauty” has been said by the legendary actor Elizabeth Taylor. Giving Kolkata a taste of the amazingly crafted glittering beauties in abundance is Adrija Jewellery, whose flagship store launched amidst much fanfare with Bollywood Beauty Kangana Ranaut, who is again in the news for new Bollywood Movie Krrish 3 and Rajjo at the helm. The store is the first ever Jewellery Brand in Eastern India with five floors that boasts of some tremendous artistic work. The store is spread across 18,000 sq ft and it is strategically located at RGM- 25/3010, Raghunathpur, VIP Road, Kolkata-700059 which is accompanied by tasteful décor that sets off the jewellery to perfection.
Adrija Jewellery’s comfortable contemporary interior design merges warmth with an exotic opulence. The starting price for the Gold Jewellery is Rs.3,500/- onwards and for Diamond Jewellery is Rs.6,000/- onwards. The store houses Gold Jewellery, Temple Jewellery, Tribal Jewellery and Diamond Jewellery, with its various hand, neck and ear ornaments. The hand ornaments are crafted with open knobbed ends, spirally twisted ends, and hollow bangles while the neck ornaments have a variation of Kundan, Hansuli, Diamond Polki and Minakari. The ear ornaments gets a simple and elegant twist with Pasa, Bali and ear pendants. The other types of work included in this brand are Filigree, Incrustation Jewellery, Amphora Type, Leech and Pendant Type, Flower Pendant Type and Ring Type.
The brand offers a unique and understandable traditional fashion vision and which a natural fit to incorporate cutting edge aesthetic into an iconic fashion jewelry collection. With having such a big retail space gives the buyers room to play and experiment with different styles. With this unique product line, Adrija Jewellery, plans to meet the expectations of its valued customers and continue to supply excellent quality handmade creations all over through its retail. The store mainly aims to retain the motto that quality is remembered long after the price is forgotten.
Subhra Kundu, CEO, Adrija Jewellery said, “We have a collection of exclusive designer pieces designed by renowned designers. It is a mix of light and heavy weight handcrafted masterpieces. The range of Diamond Jewellery with special emphasis on diamond rings, pendants and earrings are to be watched for every discerning buyer who wants to consolidate synergy with the cultural heritage and contemporary aesthetic craftsmanship.”