To commemorate the hundredth anniversary of Guru Rabindranath Tagore’s Nobel prize winning and also to celebrate the power of women empowerment, Oriflame hosted Sweden India Memorial Week 2013 in Kolkata. This week was organized in association with the Swedish Embassy of India. The aim of this week is to strengthen the Indo- Swedish relations and also to celebrate the contribution of Tagore. Present at the occasion was the Ambassador of Sweden, Harald Sandberg, the gorgeous Bolywood actress Sonali Bendre, Madhumanti Mitra, Chhanda Gayen (The first civilian from West Bengal to climb the Mt.Everest), Niklas Frisk, A. J. Philip and P. N. Jha.
The program started with a spirited and enthusiastic performance by Anupam Roy to a medley of his compositions. He began the performance with the song “Second sex” which speaks of the atrocities on women that the country has witnessed of late. He sang “Amake amar moton thakte dao”, “Ekon onek raat” and many more of his popular Bengali songs. “I do not sing the songs of Tagore in front of a live audience as I am not very confident about them. However I have been asked to sing some of his songs and I will be going outside my comfort zone and try my best to do justice to the songs” said Anupam. “Tomra ja bolo tai bolo” and “Bone jodi phutlo kusum” are the two Tagore songs which he sang.
Sonali Bendre, the ambassador of Oriflame in India was present at the occasion. She said “I am a firm supporter of women empowerment and I strongly believe in the fact that women should understand the inherent strength in them. They must not be dominated by the male members in their household or society. I find it extremely rewarding to be associated with a brand like Oriflame which has opened up an array of opportunities for the women who seek independence. In my two year long relationship with Oriflame, I have seen many instances where lives have been transformed”. The actress in her orange colored Anarkali looked beautiful and proved why she has been chosen as the brand ambassador of this company.
Chhanda Gayen spoke about her Everest conquer experience. “Monetary problem was the biggest hurdle that I had to cross. I needed twenty two lakhs of rupees and no one was willing to give me such a huge sum of money. My mother sold off her jewelry and with a little help from a bank and government, I could gather the money to fulfill my dreams. I will be always indebted to my mother for her support” said Chhanda with tears in her eyes.
“Oriflame which has been contributing towards empowering women will continue to work in this field with complete dedication and try to make a difference to the lives of many. By submitting an amount of 299 rupees, a woman can become a part of this company and start earning money. Trainings are given so as to make the associates competent so that they do not fail in their task and can confidently reach out to people and promote the brand.