Femina Bangla is the Bengali language edition of India’s most widely read English magazine for women. The magazine is also one of the oldest in the country. The new magazine in Bengali will cover fashion, beauty, Interviews of influential women, health, fitness and lifestyle stories. This magazine will have the mix of the best editorial pillars from the English edition, as well as content created specifically to suit the tastes and interests of the Bengali readers. Present at the unveiling of the cover of the new magazine was cover girl Swastika Mukherjee, Tanya Chaitanya, Dr. Rima Mukherjee, Dr, Ranjini Dutta, Saira Shah Halim and Priscilla Corner.
“Femina for me is not only about the celebrities and the gossips of their lives or the fashion that they follow. For me Femina is all about real women who fight against the odds and achieve success in their lives. Many people initially told me not to speak about my daughter when I first started acting. They felt that a mother who is an actress will not be fantasized by the men. But I tell you I am on the coveted list of many men. This I know from the messages and the mails I receive from them. Fame and success will go one day. What I will be left behind with is my daughter. If I do not give her the space and love now, she will shun me in my old age” said the actress.
Tanya Chaitanya, the Editor of Femina pointed out the fact that Bengali women are not only beautiful but they are also fearless. There is a good readership in the eastern region of Femina and this prompted the start of the magazine in Bengali. “The choice of Swastika as the cover girl of the magazine was obvious as she understands the essence of Femina well. She single handedly is raising her daughter and also juggling her career” said the Editor.
Femina Bangla is priced at forty rupees only. This will be initially a monthly magazine. With an initial print of seventy thousand copies, it will be distributed in Kolkata, West Bengal, states in the North East and other important cities in the country that have a substantial number of Bengali readers. The magazine is available on stands as well as through subscriptions. The digital version of the magazine is available on http://mcaf.ee/6pfuo.