Kingfisher, the King of good times announced the launch of the Kingfisher Ultra Bengal Fashion Week at a press meet held at the Tantra, The Park Hotel. Agnimitra Paul, Mimoh Chakraborty, Sonalli Sehgal, Gurpreet Singh, Jaya Mishra, Mona Pali were present at the announcement ceremony of this fashion week. The fashion week promises to bring the best of glamour and style.
The highlight of the announcement was the presence of the brand ambassadors- Sonalli Sehgal and Mimoh Chakraborty at the event. Over twelve designers including designers like Rocky S, Mona Pali, Jatinn Kochhar, Manoviaj Khosla will be showcasing their designs at the three day fashion extravaganza. Speaking on the occasion, Mimoh said “I feel proud to be coming back to the city where my father has risen to the heights of a superstar from a common man. I am also honored to be associated with such a fashion event”. Sonalli Sehgal on the other hand promised to brush up her Bengali which has become slightly “Rustic” and also to gorge on yummy Bengali food which she has been missing for quite some time now.
Agnimitra Paul who will be showcasing her designs on the first day of the fashion week was very excited to be a part of this fashion event. The pretty lady said “It is great that Kingfisher has taken this initiative of organizing this fashion show in the city. I will be focusing more on Bengali dresses like saris. My focus will be to show how a simple Chanderi sari or a traditional Bengali sari can increase the glam quotient of a woman. I will also be focusing more on the bright colors in this show”.
As part of this edition of Bengal Fashion Week, Kingfisher Ultra has announced a unique consumer engagement initiative which will give one lucky consumer a once in a lifetime opportunity to walk the ramp for one of the designers of the show. The contest #KFUltraShowStopper is routed through social media and can be accessed on Kingfisher’s Twitter and Instagram page.
Kingfisher Ultra Bengal Fashion Week is scheduled to be held from 21st to 23rd February 2014 and promises to bring the best of style and glamour.