Indian actress Soha Ali Khan in Kolkata at the pre-launch of P.C.Chandra Showroom in Howrah

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P.C.Chandra Jewellers, the leading jewelry brand in Eastern India organized a pre-launch press preview of the latest showroom of the company in Howrah. This is one of the largest showrooms of the company. This showroom is ideally located near the Howrah Maidan. With its customer friendly ambience, amenities like prominent displays, comfortable chairs, ambient lighting, elegant and stylish interiors, the store is one of its kinds.

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The new showroom offers a wide array of innovative, chic and traditional designs catering to both the men and women. The wedding collection, contemporary and light weight designs from the Goldlites collection and the D’Elite collection featuring the diamond jewelry are the main highlights of this showroom in Howrah. Present at the press preview was Bollywood actress Soha Ali Khan. She displayed jewelry from both the diamond as well as the gold collection. She also did the pre-launch unveiling of the new showroom. Speaking with Sholoana Bangaliana correspondent Priyanka Dutta, the actress spoke about her preference for jewelry and upcoming films. Kolkata according to the actress is one of her favorite cities. This liking she attributes not only to the cuisine, but also to the culture, the people and the jewelry that forms an essential part of this city. “I love experimenting with jewelry. I have a fetish for antique jewelry and statement pieces. I put on jewelry according to the occasion. I have a lot of traditional gold jewelry and side by side I have costume jewelry made from beads and semi-precious stones too. I like the tribal jewelry too” said Soha. Credibility, history, biggest jewelry brand in the North-East, were some of the reasons which the actress said connects her to the P.C.Chandra Jewellers brand. “My family just like the brand has a legacy, a history and it felt right to be associated with this brand” added the pretty actress.


A pair of golden bangles from the wedding collection and a ruby ring from the Diamond collection caught the eyes of the actress. She also liked some of the long necklaces of the Goldlite collection. On the work front, she will be next seen in a film on the 1984 riots. The actress who had worked with late director Rituparno Ghosh said “Antarmahal was a special film for me as I got the chance to work with Rituparno Ghosh who taught me such a lot about acting. I am open to doing Bengali films”. Aparna Sen and Gautam Ghosh features on her list of directors with whom she would like to work with for her next Bengali Film.

An inaugural offer has been announced for the benefit of the patrons. This includes fifteen percent discount on the making charges of all jewelry and seven percent discount on diamonds and precious stones. This offer will be available from 23rd February till the 7th of March.


With Bollywood Indian actress Soha Ali Khan in Kolkata to launch promote this multi-brand jewelry store, Durga Puja 2014 is sure to see the Bengali beauties queuing up at P.C.Chandra Showroom for all their glitzy affairs.

Priyanka Dutta



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