Konkona Sen Sharma Style Statement Exudes Bangaliana; Launched Bishnupur Gold Jewelry Collection of Shyam Sundar Co.

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Bishnupur is famous for its terracotta temples and the beautiful Baluchari saris. The town has a glorious past that is reflected in its rich architecture, music and handicrafts such as weaving and pottery. As a tribute to this glorious past, Shyan Sundar Co. Jewellers has imprinted the stories of the epic Mahabharata in the terracotta temples on the gold jewelry collection. The collection was officially launched at the Kolkata jewelry store and the brand ambassador of this jewelry company, eminent Bollywood actress Konkona Sen Sharma graced the occasion to launch and promote the new collection.

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Konkona Sen Sharma unveiled the first ever gold coin reflecting the pride and glory of Bishnupur and also a gold jewelry collection as a tribute to the Bishnupur tradition. Speaking on the occasion, the actress said “I love traditional jewelry. I have been associated with this brand for the last three years. The Bishnupur designs of this company are perfect for regular wear and one can easily team them up with saris, kurtis, or even the party wear. I am also pleased to be a part of this initiative taken up by Shyam Sundar Co. Jewellers to pay tribute to this tradition”. The actress also put on a necklace from the new collection and posed readily for photographs.

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Rupak Saha, the Director of this jewelry house said “We are a heritage jewelry house with a history of making a difference and we take it upon ourselves to live up to our name. Hence we have decided to pay tribute to the traditions of jewelry making of Bishnupur”.

The Bishnupur Gold Jewelry collections are light in weight and very affordable. It ranges from five grams to fifteen grams in weight. The pocket pinch for individuals will range from fifteen to fifty thousand rupees.

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With heritage gold jewelry at affordable prices, Shyam Sundar Co Jewellers seem to be making a mark in this field.

Priyanka Dutta

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