Vivel and Filmfare will be organizing one of the most prestigious film awards in the eastern part of the country, the Filmfare awards 2013. Established in 1953, Filmfare awards now makes its debut in the east to celebrate artistic and cinematic excellence in the Bengali, Oriya and Assamese films. The Black lady was launched recently amidst much fanfare by Tollywood Hero Prosenjit Chatterjee, Mr. Sandeep Kaul (Chief executive, ITC Limited) and Mr. Tarun Rai (CEO, Worldwide Media).
Commenting on the first Vivel Filmfare Awards 2013, Mr. Tarun Rai said “After sixty years the Black lady is making its debut in the East. Bengali cinema has a very rich tradition and it has already completed ninety five years. The contribution of this industry to Indian cinema is huge. It is witnessing a resurgence and Filmfare is proud to be here to celebrate the immense talent of the Bengali film Industry”.
“I have been challenging myself for the past thirty years and pushing my boundaries. Likewise our film industry in Bengal is also pushing boundaries and experimenting with films. We have now creative films as well as mass entertainers. It will not be wrong to say that we are experiencing a golden time in the film industry. The infusion of young talents, an experimental creative vision and the growth of all genres of movies are the reasons behind the resurgence in the Bengali film industry. This is also the perfect time for the Filmfare awards to be held in the East” said Prasenjit Chatterjee, who also unveiled the Black lady.
The Filmfare awards will be presented in twenty one categories to individuals excelling in the various fields of film making. The main event will be held on 29th March at Science City auditorium.