According to World Health Organization, seven million children younger than five years of age die each year from preventable causes. Of these, malnutrition is the underlying cause of about forty five per cent of these deaths. India has a huge population of such malnourished and underfed children. About seventy five per cent of the preschool children in India are iron deficient and sixty per cent of them have Vitamin A deficiency. India is number one in the world for stunted children as per UNICEF. With a mission to help children lead better lives and achieve their potential, Amway unveiled a global campaign named “Raise your hand, fight global child malnutrition”. Under this initiative, Amway Opportunity Foundation (AOF) launched “Power of Five”, an advocacy program to build awareness on Child Malnutrition. This program was supported by Tollywood hero Abir Chatterjee.
Abir Chatterjee provided his colored handprint on eco-friendly paper to pledge his support to eradicate childhood malnutrition from India. Smt Krishna Gupta, President of Pathchala, the NGO working to eradicate child malnutrition, was also present. For every colorful handprint, Amway will donate US$1 summing up to a total of US $ 400,000 to CARE International towards the support of the underprivileged children. AOF also attempts to break the 30,000 handprints Guiness World Records also.
Speaking at the occasion, Abir Chattejee said “This is indeed a serious issue and with India topping this list, it becomes our duty to try and eradicate this problem. Whether the Guiness World Records will be broken or not, that is not the issue. The main idea is to collect a good sum and deposit it to CARE International so that children can be helped”.
The initiative by Amway is praise worthy and we hope that the company is able to collect a good sum of money to contribute to Care International.