The Kolkata Jamai Sasti Special Celebrations were made special by Big Bazaar when the finale of Banglar Shera Jamai was held at the Alcove Gloria Family Center. The contest was judged by eminent Tollywood singers Rupankar and Surojit.
Jamai Sasti is the occasion on which the mother-in-laws shower their love and affection on their son-in-laws (not that they don’t always do it, but just a special day dedicated to the relationship). This reinforces a union that goes beyond a boy marrying a girl. This focuses on strengthening the bond between the two families. Understanding and saluting the sentiments of the Bengali tradition, Big Bazaar, a venture of Future Group, launched its Jamai Sasti campaign for the hunt of Banglar Shera Jamai. The state wise contest was initiated at the Big Bazaar outlets across West Bengal wherein the customers registered for the contest by simply filling up a form. One finalist from each center was a part of the grand finale and the winner was selected after a series of rounds. The rounds included walking the ramp with the mother-in-law and a question and answer session by the two celebrity judges.
The huge crowd gathered at the Big Bazaar outlet went into frenzy the moment Rupankar and Surojit entered the premises. The excitement was very much evident among the customers present at the site.
Contests of this kind will surely help in strengthening the bond between the son-in-law and the mother-in-law. We look forward to such events in future from the big companies.