Targeting the family audience with the Indian Sensibilities of balancing both household work and also creating one’s own identity, Zee’s new channel Zindagi is for the new age viewers in India. The launch of this channel was recently announced at Taj Bengal Hotel in the presence of Mr. Bharat Ranga, ZEEL, Chief Content and Creative Officer, Shailja Kejriwal, Content head- Special Projects and Priyanka Datta- Business Head-Zindagi and FTA Cluster.
The launch of this new channel of Zee Network will emphasize on the philosophy followed in Zee- Vasudhaiva Kutumbakam. This means that the world is my family. With the launch of this new channel, stories which will have universal appeal will be aired on this show. The channel proposition of Zindagi Jodey Dilon Ko is based on the fact that people in different countries despite having cultural differences deal with universal emotions.
“We have selected a number of shows from across the borders which were hits with the people there. At a later period we will be having shows from Latin America, Turkey and other countries too. We have found that the audiences in India are ready for alternative content which is very much evident from film viewing patterns. Hence we aim to bring this fresh new content to the television audience” said Shailja Kejriwal.
The new channel will have shows written by award winning novelists, literary stalwarts and the music in the shows have been composed by eminent musicians like Abida Parveen, Ali Zafar and others.
The channel will initially start with five to six shows and this will add on increase with the passing of time. The USP of the channel is the content rich shows which will have a mass appeal due to the universal emotions depicted in the stories.
Zindagi will be on air from the 23rd of June.