Salman Khan’s upcoming film Kick takes digital innovations to the next step altogether. Salman the “Devil” went missing. As a result an extensive search was conducted on the various networking platforms to get hold of the actor. This hunt was actually carried out for the launch of the much awaited song “Devil” from the film Kick by Yo Yo Honey Singh. This was a never before done activity which the producers did for their film. This experience enabled the fans to be a part of the experience of Kick.
The song is about the handsome Devil, Salman Khan and hence it was important that the man was present at the launch. The #FindTheDevil activity was started on the Twitter and Facebook account of the film where hints were handed out to the fans with the help of the various social properties of the stars like Nargis Fakhri, Salman Khan, Jacqueline Fernandez, UTV Motion Pictures and Nadiadwala Grandsons. The fans eagerly took part in the contest in their quest to find the superstar. After a span of time it was declared that the Devil was found and this was sealed with his presence.
The hastag #FindTheDevil received great response from the fans all over the world. The ten lucky winners also got to interact and meet Salman Khan at the launch event. The film has been breaking records even before it released. The ground breaking ideas that the film is generating has been leading to great interest among the public.
With Kick producer Sajid Nadiadwala turns producer. The film also has Randeep Hooda, Nawazuddin Siddiqui and Jacqueline Fernandez in pivotal roles. Presented by UTV Motion Pictures and Nadiadwala Grandson Entertainment Pvt. Ltd., Kick is slated for release on the 25th of July 2014.