High End Music Store Watteffects – ‘The Listening Room’ Now in Kolkata Southern Avenue



Music is a great art form whose two mediums are sound and silence. Pitch, rhythm, dynamics, texture and timber are some of the common elements which determine the quality of music. To many individuals, music is an important part of their existence. Music is something about which every person has an opinion. Different people have different taste and the different types of music have varied impact on the individuals. Music can on the one hand be soothing and relaxing and also can be energizing too. Utsav Bhiwaniwala of AIM Technologies Pvt. Ltd launched Watteffects – ‘The Listening Room’ at Southern Avenue, Kolkata.


Watteffects is a one-stop Hi – End Music Store destination for the World’s most renowned Audio & Video Solutions. Brands Like PSB  Speakers,  NAD from Canada, Wharfedale from U.K, Quad from U.K, Byford Audio, Denon, Marantz from U.S, Yamaha, Panasonic Projectors, Vuemax and Vuegaurd, Audiolab. From residential entertainment systems that include Home Theatres, Hi-Fi Stero System to AV solutions for video wall, 4K/3D projection, Board Rooms, Malls, Hospitality, Retail, Lounge Bars all will be made available at “The Listening Room”. This will enable the customers to experience an acoustic environment to the fullest. It also has an in-house service centre to serve at all times.


Speaking to the media, Utsav Bhiwaniwala, Owner, Watteffects said, “We have been trying to make entertainment come alive in a grand way. We will also be providing great customer service to the people. The store will be available for 365 days and 24 hours a day for the customers. One will have to take prior appointment before coming to the listening room”.

The people of the city will therefore be exposed to a grand musical experience they have never experienced before.

Priyanka Dutta




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