About forty eight percent of the children in India suffer from malnutrition. In a bid to promote awareness about this issue and to reduce the effect, GlaxoSmithKline Consumer Healthcare initiated the “Art for Nutrition” tram in Kolkata at the tram depot in Esplanade. Jayant Singh, EVP-Marketing GlaxoSmithKline Consumer Healthcare and Shi Rabin Mondal, an eminent artist travelled through the city with school children on a tram depicting the vision of the fight against malnutrition. The tram was painted by the children with help from artist Rabin Mondal.
“The fact that art can be used for spreading awareness has been ably used in this campaign. This will help in increasing the awareness of the people regarding this issue. With the help of the paintings, we aim to reach out to a larger audience base and increase their knowledge on such issues” said artist Rabin Mondal.
Kolkata Art for Nutrition Campaign (You Tube)
The Horlicks Aahar Abhiyan has the aim of sensitizing the families and those communities who are not so aware about the harmful effects of malnutrition. Art for Nutrition is a creative route to help in the spreading of the message among all sections of the society. This will help in eradicating malnutrition and also aid in making the children fit.
Along with Care India, the Department of Social welfare, Government of West Bengal will be implementing this project in two blocks of the Purulia district. Till date the campaign has made its impact in the lives of 15,750 children and also reached out to 3.34 lakh people along with 400 Aanganwadi workers.
Horlicks Aahar Abhiyan is also simultaneously running a pledge campaign to fight malnutrition. For every pledge, Horlicks Aahar Abhiyan will be donating Rs 1 to fight malnutrition. Hence pledge to fight malnutrition and make the future of the country fit and supple.