Kolkata Rice Bucket Challenge to Ensure a Hunger Free Durga Puja 2014



The Ice Bucket Challenge has become immensely popular among the masses and the celebrities all over the world. The challenge to help the patients suffering from ALS was the main focus behind Ice Bucket Challenge. Taking cue from this challenge Diamond Plaza (Star Centre) inaugurated the pre-Puja food fiesta by Vice president Mr. Sumit Parthi and children from the orphanage Voice of the World. The concept behind this food festival is the Rice Bucket concept.


The Rice Bucket concept has been chosen so that during the festive season no child goes to sleep hungry. This will help in spreading goodwill among the children. The customers visiting the mall will be asked to donate rice for a cause and they will be donating as per their capacities. The rice collected during the course of the month of September at the mall will be distributed among the children at the orphanage Voice of the World.

Speaking at the occasion, Mr. Sumit Parthi said “We are the first mall who will be taking the initiative to organize such a campaign. This will be an initiative to help in fighting hunger. With the help of this initiative the poor children at the orphanage will be spared from the pangs of hunger”.


The festival began on the 1st of September and will continue till the 31st of September. Do contribute your part for the needy and help to spread the festive cheer.

Priyanka Dutta

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