To make puja pandal hopping more exciting, adventurous and rewarding ITC Ashirvaad Atta announced the flag off ceremony of “Ashirvaad Shobcheye Chotpote Poribar Contest”. This was a one of its kind puja pandal hopping contest to test the energy, enthusiasm and eagerness of the Bengalis. The initiative was officially announced on September 30th at Naktala Udayan Sangha by Tollywood actress Nusrat Jahan.
“Ashirvaad Shobcheye Chatpate Paribar” was a contest where Ashirvaad Atta branded Kiosks were set up at fifty major puja pandals all over the city. During the four days of puja (from 30th Sep’14 to 3rd October’14), participants needed to visit these kiosks at the designated pandals and collect a token with the pandal number written on it. Individuals/groups/families visiting as many pandals and the respective kiosk in each of the pandal, could collect that many tokens. At the end of Durga Puja, Kolkata’s most energetic pandal hopping person/group/family that may have collected maximum number of tokens, will get a chance to win a big prizes. A total of 33 prizes are planned for the event. One 42 “3D LED HD is the first prize while two Double door Fridge is the second prize. Four Air conditioners, six Ipads and twenty Microwaves will be given to the winners.
On the auspicious day of Maha Sasthi (30th September 2014), ITC Ashirvaad Atta made the announcement of the contest in major four Durga Puja Pandals. The pandals which had been selected for the purpose included Jodhpur Park 95 Pally, Kumartuli Park, Mitali Kankurgachi Park and Naktala Udayan Sangha in presence of Tollywood Celebrity actresses Mimi Chakraborty, Payel Sarkar, Rimjhim Mitra and Nusrat Jahan respectively.