Tata Sky revives Indian poetry with Javed Akhtar; Singer June Banerjee Formally Launched the Service



In yet another first of its kind, Tata Sky, the leading DTH player announced the launch of Active Javed Akhtar service in partnership with Javed Akhtar, one of the finest lyricists of India. This innovative service gives Tata Sky subscribers an opportunity to experience the rich and classic poetic culture with an unconventional and modern approach.

At the event, an in-conversation video with Javed Akhtar described the true essence of some of the most beautifully penned shayaris and dohas of yesteryear. This will help in reminding the audience about their importance in our day to day lives. June Banerjee who formally launched this service also mesmerized the audience singing some dohas and reciting some shyaris.

Tata Sky Active Poetry Channel Launch

Apart from the video format, the interactive service will also allow viewers to learn meaning of various Urdu and Sanskrit words which are used in the Dohas and Shayaris. This will be done with the help of the built-in On-demand option. This will be aiding subscribers in better comprehension and enhancing of the vocabulary of the audience.

Tata Sky prides in being the preferred DTH player with a list of popular interactive services as part of their offerings. Active Javed Akhtar will be another innovative feather in the cap of Tata Sky. This interactive service is available on a monthly subscription and can be availed by a simple SMS (‘Javed’ to 56633) or missed call (076791 76791).


Tata Sky has partnered with Insync (India’s first 24×7 Classical Based Music Television Channel) to collaborate with eminent music composers and 50 singers (fresh talent as well as renowned artists) to create original songs for the service, Active Javed.

If you are a consumer of Tata Sky DTH and have an interest in dohas and Shayaris, then make sure you make use of this application.

Priyanka Dutta

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