Girl Rising is a global education campaign for girls that uses the technique of storytelling to help in the promotion of truth about the importance of educating girls. USAID announced that it will be providing start up funds for Girl Rising-Engage India (Empowering new generations to advance girls’ education). This campaign will enable a diverse cross section of the people to take action for the education of the girls. This campaign will focus on getting girls past class ten and increasing the secondary school completion numbers. This will help in eradicating gender based discrimination in the country.
The announcement was made at an event conducted in the American Center, hosted by Chargé d’Affaires Ambassador Kathleen Stephens and attended by Indian Film Stars and Girl Rising ambassadors Priyanka Chopra and Freida Pinto, Holly Gordon – co-founder and CEO at Girl Rising, Samantha Wright, VP of Global Programs at Girl Rising, Lloyd Mathias – Marketing Director at Hewlett-Packard India, Ashutosh Chadha, – Director of Corporate Affairs at Intel South Asia, Debjani Ghosh – VP Sales and Marketing Group and Managing Director South Asia at Intel, Neeta Broochra – President at FICCI FLO, Vivek Rangachari – Director & Commissioning Producer at DAR Motion Pictures, Priya Naik – Founder and Joint MD at Samhita Social Ventures.
On the international level, Girl Rising is supported by eminent personalities like Anne Hathaway, Liam Neeson, Alicia Keys, Queen Rania of Jordan, Meryl Streep and others.
Commenting about the campaign, Priyanka Chopra said that she felt honored to be a part of this campaign. She had been associated with this campaign since inception. The actress also added that with the education of girls in the country, the whole country will be benefitting in more ways than one.
Freida Pinto commented that traditional ideas often hold girls back from continuing with higher education. She also added that when a girl is capable of doing so much more, then why will she not be given a chance to prove her merit.
Girl Rising: ENGAGE INDIA will be activated with the help of a new Bollywood version of the widely-acclaimed Girl Rising feature film. The film highlights the stories of nine girls around the world who fought against atrocities to achieve their dreams.
Apart from this a mass media campaign, grassroots campaigns will also be organized for achieving the vision of Girl Rising: Engage India.