One of the oldest music labels of India, Hindusthan Records organized an art camp titled “Art and Music” to carry on its endeavour of retaining the creative supremacy. The erstwhile and legendary recording studio was converted into a venue for holding Art Camps. One such Camp has already been held earlier where they invited five Government Art College students to participate. Encouraged by the overwhelmingly positive response it has been planned to hold such Camps in every 3 to 4 months.
However, to bring this art activity in line with the ethos of the central theme which is Music, a plan has been drawn to invite artists to the Camp to paint on a music-related subject. These could be- The Portrait of a renowned singer, musician, lyricist or composer who has worked in Hindusthan, a musical instrument or a historical device for playing music or even a scenario based on the theme of a song from the Hindusthan catalogue.
So what’s next for this art camp? These paintings can be used as promotional material for products, inlay cover, calendar for the company. An art exhibition can also be organized with the help of such paintings. This is a rare and one of its kind initiative undertaken by the music company.
The Hindusthan Records Building also has a heritage value and a historical background. Keeping this in mind, there is also a plan of turning the building into an archive featuring gramophone players, record covers, old products, photographs of artists and many other such things.
These initiatives will not help in propagating music but also in preserving it.