Tollywood actress Raima Sen unveils Ultra Force Premium XXX Jamaican Rum and Ruby Gold Orange Gin

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Actress Raima Sen graced the launch occasion of Ultra Force XXX Jamaican Rum and Ruby Gold Orange Gin. She was accompanied by Mr. Kuntal Chatterjee, Chief Operating Officer, Pincon Spirit Limited.

The main reasons for the expansion of the company in this segment is due to the fact that the increased urbanization and the high disposable income amongst the young population in the city. Moreover the growing acceptability of liquor consumption is also a dominant reason for the expansion of the company in the segment.

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The marketing strategy for promoting the rum in the market would be by launching the product through Music CD promotion and musical promotion in parties and events.

Raima sen cast a pretty picture in a white top and denims. Speaking at the occasion she said “Pincon’s cooking oils are quite popular among the people. With the company’s venture in the field of liquors, the customers will surely be benefitted. I wish them all the best for the expansions”.

A bottle of Ultra Force Premium XXX Jamaican Rum will cost Rs. 150.

Priyanka Dutta

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