Amitabh Bachchan shall now promote Cycle Pure Agarbathies as the Brand Ambassador



Living legend Amitabh Bachchan has been signed as the brand ambassador for Cycle Pure Agarbathies. This was announced at a press conference held in a reputed hotel in Kolkata.

Centered on the theme of purity, the new campaign for the company has been conceptualized by DDB Mudra. The television commercial which has been shot in three languages namely English, Hindi and Bengali has been produced by Rising Sun Films and directed by Shoojit Sircar. Shoojit Sircar had earlier worked with Big B in his latest released film Piku. The television commercial will also be supported by radio spots and direct outreach programs across the country.


Amitabh Bachchan was selected as the brand ambassador because he is a living embodiment of hard work, honesty, transparency and dedication. These are also the policies which are followed by the company and hence the selection of Big B as the brand ambassador.

Cycle Pure Agarbathies is also behind the much popular event Rhythm Dhaker Lorai held in the city for the past fourteen years.

The new ad film will be shown on television from 10th august onwards.

Priyanka Dutta

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