Animal Planet’s 2016 Tiger Campaign Signs Sonakshi Sinha as the Face of the Project

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India’s foremost wildlife channel Animal Planet has announced its 5thannual campaign to protect and conserve the tiger population in India. Bollywood actress Sonakshi Sinha will be the face of Animal Planet’s 2016 WHERE TIGERS RULE campaign. “Danger Se Darr Nahi Lagta Endangered Se Lagta Hai” said Sonakshi Sinha on the tiger crisis in India.

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The campaign will have Sonakshi Sinha inviting viewers to watch the month long program on tigers. Starting March 1, every night at 9 PM, Animal Planet will offer viewers an unprecedented access into the lives, habitats, behavior of various tiger species. The show has been filmed in breathtaking landscapeslocated in India’s magnificent forests, grasslands and reserves, including Madhya Pradesh’s Kanha and Bandhavgarh National Parks, Uttarakhand’s Jim Corbett National Park, Rajasthan’s Sariska and Ranthambore National Parks, West Bengal’s Sunderbans, and Maharashtra’s Tadoba.

Sonakshi Sinha said, “I feel fortunate that I can participate in this wonderful cause and be a change agent. I believe that humans have to respect other species and their habitats and adapt to co-exist. My parents took me to a national park to see a tiger and I would certainly love to take my children one day and show them this magnificent creature.”

Watched by over 30 million viewers in India, Animal Planet’s WHERE TIGERS RULE is an initiative to reach viewers around the country and inform them about the importance of the survival of the tigers in the wilderness. The series also travels to countries like Sumatra and Russia to track the last living species of the tiger.

Priyanka Dutta

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