KFC Launches its all-new 5-in-1 Meal Box; A Tasty Treat for the Fast Food Lovers

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Are you unhappy with the meal options at KFC? KFC has come up with its biggest offering of the year, the 5-in-1 Meal Box. With this new offering, KFC is all set to redefine the existing meal space in India by giving consumers the only complete meal option.

KFC’s 5-in-1 Meal box is the perfect choice for a complete, abundant meal with a variety of tastes and textures, made extremely affordable at just Rs.149. With two variants available: Rice Meal Box and Zinger Meal Box, consumers can now make a smart choice and indulge in a signature KFC meal for a  finger licking experience.

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To commemorate the launch of its all-new 5-in-1 Meal Box, KFC partnered with the Dabbawala of Mumbai to deliver the KFC Meal Box. Carrying KFC 5-in-1 Meal Boxes for the first time ever, the Dabbawalas made their way through the streets of the city to a wide section of people like the food lovers and media. The dabbawalas also surprised their existing customers with complimentary 5-in-1 Meal Boxes along with their ordinary meal.

In the run-up to the launch of 5-in-1 Meal Box, KFC executed an interesting digital campaign. KFC created intrigue and curiosity among its consumers through an exclusive ‘KFC Crack The Code’ website. Once logged into the system, consumers could unlock the mystery box and win VIP access to taste the 5-in-1 Meal Box ahead of the official launch, while also standing a chance to win exciting prizes including Bose Speakers, Kindle e-Reader, Coolpad Note 3 & more.

Starting March 28, the 5-in-1 Meal Box is readily available across KFC stores in India.

 

Priyanka Dutta

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