Shyam Sundar Co Jewellers Launches CSR Initiative Durga and Friends; An Initiative to Support PM’s Beti Bachao Beti Padhao Pledge


Video: Launch of CSR Initiative Durga and Friends

To support the noble initiative of Beti Bachao Beti Padhao, Shyam Sundar Co Jewellers has taken up the responsibility of twenty girls between 6 to 17 years for their education, health and financial upliftment.


 A cultural evening of song and dance was performed by the girls of Chitrangada.

Durga and Friends is a CSR initiative undertaken by Shyam Sundar Co Jewellers with orphan/ single parent girl children staying in Chitrangada, an orphanage home. The jewelry manufacturing company has taken up the responsibility of their education, extra-curricular activities, health check-ups, yoga, food and well being.


Speaking at the event, Rupak Saha, Director, Shyam Sundar Co Jewellers said “All the women in the society have a Durga in them. Or else how would they have got the energy to balance both work and home duties? We have taken up this small initiative to help the young underprivileged girls so that they can achieve something in their lives later on”.


Singer Riddhi Bandopadhyay and Subhankar Bhaskar also performed songs at the event.

The evening saw the likes of Payel Sarkar, Mousami Bhattacharya, Suchandra Vaaniya and Shaon walk the ramp with the girls of Chitrangada. Rupak Saha also gave away gifts to the twenty one girls of Chitrangada for the upcoming festive season.

Priyanka Dutta

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