IIMC Sharodiya Digital Impact Awards 2016 brought forth this year’s first ever and the most creative awards segment on Durga Puja. The initiative, undertaken by the prestigious IIMC, International Institute of Media & Communication (Annex and Candid Venture) and powered by Urbana, the tallest residential complex ever built in Kolkata near Ruby Crossing, was on the best Social Media Campaign by Durga Puja Organizations of the city.
Debuting this year IIMC Sharodiya Digital Impact Awards 2016 honored the best Durga Puja Committee on Social Media platform that covered all the creative aspects of digital promotion starting from the concept, and creativity to the implementation and the number of page likes to the Best Integrated (cross platform) Social Media Campaign. This contest witnessed seven hundred entries from all over West Bengal. This was narrowed down to less than hundred entries after judging all the parameters.
Golf Club Road Durga Puja Committee was the winner, while Sahapur Panchabatitala Sammillani was the first runner-up and Keshtopur Prafulla Kanan (Poschim) Adhibasi Brinda was the second runner-up.
The event was attended and judged by Surojit Chatterjee, Sidhu, DJ Akash, Indroneel Mukherjee and Lopamudra Mandal Saha. Sidhu said “This is a futuristic award and the young generations would love this award. We are living in the digital age and this kind of upgradation is necessary”.
The judging category divided into five segments included Page likes, Pass Comments, Frequency of updates, look and feel of the page and overall impact of the page. Each category had three awards entitled. The judgment was based on- Judges Choice and People’s Choice.
The trophies would be handed over to the winning Durga Puja Committees on 3rd October 2016 by the Jury members of IIMC Sharodiya Digital Impact Awards 2016.
On 6th October, Panchami, kids from the local area and the kids of NGO Mukti have been invited to Urbana to be a part of this festivity.
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