Celebrities Attend Nykaa Beauty Bar Event; International Beauty Brands Introduced on Nykaa Luxe Platform

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India’s leading online beauty store Nykaa.com anticipates a growth of 10X in luxury beauty sales with increasing demand among consumers for prestige beauty products. This was announced by Ms. Falguni Nayar, Founder & CEO Nykaa.com during the press conference held at Taj Bengal, Kolkata.

The Nykaa Beauty Bar event was attended by eminent personalities like Konenica Banerjee, Suchandra Vaaniya, Alokananda Roy, Raj Lakshmi, Abhishek Dutta, Tejas Gandhi, Farah Zaiki, Gurbir Ahluwalia and many others.

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This November Nykaa introduced international luxury brands like Clinique and Estée Lauder on its Nykaa Luxe platform, which features a range of international and Indian luxury beauty brands. This will follow with the launch of M.A.C and Bobbi Brown, also past of the Estee Lauder Companies Inc. in the next two months.

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Product demand suggests that customer’s picks have evolved beyond the basics of lipsticks and kajals, to more sophisticated beauty products like eyebrow mascaras, primers, dry shampoos and others. The evolution of such product choices rests on the two principles of Nykaa to provide the best of beauty products and a robust content offering to help make these choices. To gain more information on the products, customers can browse through DIY videos, reviews and expert recommendations and make an informed pick. This December Nykaa will further enrich its product offering with the launch of leading K-beauty brand Innisfree.

Priyanka Dutta

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