The digital era saw yet another path breaking initiative by UFO Moviez. The world’s first-ever big screen trailer launch of movie ‘Raees’ mesmerized audiences in 10 theatres across Mumbai, Delhi, Indore, Ahmedabad, Kolkata, Bangalore, Hyderabad, Jaipur, Surat and Moga. UFO Moviez’s latest initiative ‘Curtain Raiser’ enabled King Khan to launch the much-awaited Raees trailer simultaneously in the theatres and gave him an opportunity to interact live with audience on Big Screen. The platform –‘Curtain Raiser’, introduced by UFO Moviez, empowers a brand to interact live with audiences across their network of over 5000 screens.
The Baadshah of Bollywood, Shahrukh Khan, stationed at UFO Moviez’s central studio, interacted with the audiences for an hour, with fans fervently asking for more. The audience sitting in theatres in the selected 10 cities could see and interact with the actor himself. The staggering enormity of the initiative truly came across when viewers at one location could hear those at another, while they interacted with Mr Khan.
With this phenomenal event, UFO Moviez has ignited a spark that will provoke a revolution in the digital wave of Indian cinema. The name of the theatres participated for the interactive session are Mumbai – Gold Cinemas (Milan Mall), Moga (Punjab) – Neelam Nova Cinemaz, Jaipur – Golcha Cinema (Nile), Kolkata – Menoka Cinema, Delhi – Delite Theatre, Indore – Madhu Milan Cinema, Hyderabad- Venkatramana Megaplex Ahmedabad – City Gold Ashram Road, Bengaluru – Q Cinemas and Surat – DR World (INOX).
To promote the trailer launch, a short teaser was shot wherein King Khan himself invited people to the theatres to be part of this first of its kind of trailer launch.
A great way to launch the trailer indeed!!
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