Jabong Fashion Show to Celebrate The 3rd Edition of TATA Steel Kolkata 25K



India’s leading online fashion retailer, Jabong hosted a fashion show to mark the celebration of East India’s premier event, the 3rd edition of TATA Steel Kolkata 25K. Procam International was the promoter while The Oberoi Grand was the official hospitality partner of TATA Steel Kolkata 25K.

Former Indian cricket team captain, Saurav Ganguly was the face of the 3rd edition TATA Steel Kolkata 25K run. Jabong has also been associated with a multiple sporting events like the Airtel Delhi Half Marathon, Standard Chartered Mumbai Marathon, Tata Consultancy Services World 10K NBA Jam and Jabong Turf War. It also recently launched M.S Dhoni’s Active Lifestyle Brand Seven on the portal.


The fashion show themed- Be Stylish and Be Sportive, saw city models donning clothes from brands like Tom Tailor, Dorothy Perkins and Puma. Bengali actress Rituparna Sengupta was the showstopper of the event. She was joined by her daughter Rishona Niya who walked the ramp along with six kids from the NGO Magic Bus.


Monica Athare, the Airtel Delhi Half Marathon 2016- Indian elite women’s winner, also walked the ramp wearing a dress by Dorothy Perkins. The event was a star-studded affair with Sunil Chettri, Captain, Indian football team and members of Bengali band Cactus in the audience. Adding to this was the award-winning presenter and commentator, Gautam Bhimani, as the official emcee for the evening.

Thus the fashion show was a star studded affair paving the way for an exciting marathon in the city.

Priyanka Dutta

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