Maruti Suzuki and Radio Mirchi are back with the second season of Traffic Heroes of India. The main aim of this initiative is to address the issues of road traffic awareness that plagues India. A press meet was organized to announce this initiative. Present at the launch was V Solomon, Bithindra Biswas, Saikat Mukherji, RN Bhaduri and others.
The campaign will recognize commuters who will be maintaining the traffic rules and wearing the protective gears. The activity will also encourage people to take the pledge to follow the traffic rules across various mall, corporate and marketplaces.
Six or seven crossings will be identified each day for the activity. Some of the crossings which have been identified include Tollygunje metro, Golpark, Phoolbagan, Kestopur, Kaikhali, Garia, Park Street and many more.
City commuters can give their support to the initiative by giving a miss call to the number to 8000100129 or can post pictures of fellow commuters #pledgeforroadsafety who will be seen adhering to traffic rules. The lucky winner will be awarded by Radio Mirchi.
The week long initiative will continue till the 15th of January. The initiative will take place in 30 cities namely Chennai, Lucknow, Ahmedabad, Kochi, Pune and others.
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