Kerala Tourism Organized B2B Roadshows in Kolkata; An Initiative to Attract Tourists to God’s Own Country



The Department of Tourism, Government of Kerala organized B2B Roadshows in Kolkata. The roadshow has the aim of attracting city’s leading travel agents and tour operators, and showcase to them the best of ‘God’s own country’.


The delegation from Kerala is led by Mr. K. P. Nandkumar, Dy. Director Kerala Tourism, and will comprise major players from the state’s Tourism & Trade industry. Besides forging fresh collaborations, the roadshow will introduce new initiatives, experiences and attractions that Kerala has in store for visitors.

The Marketing Initiatives for the year 2016-17 were formulated and executed based on the keen understanding of the unique appeal that ‘God’s Own Country’ holds for its visitors. The cutting-edge marketing measures adopted by the government have elevated the state to the top-tier of ‘must visit’ destinations around the world.


Launched in September 2016, the Green Carpet Initiative focuses on a 10-point agenda intended to give a facelift to select tourist destinations in Kerala. The initiative is an acknowledgment that concerted efforts are needed to ensure security, cleanliness, hygiene, and scientific waste management methods, apart from offering unique experiences to the tourists who will be visiting the state.


Dance performances by dance troupes kept the audiences engaged. An audio visual presentation showcasing the beauty of the state, the backwaters, the beaches, the cultural heritage surely proved why the state has become so popular among the tourists.

So if you are planning your next holiday, Kerala can be a good option for you!!

Priyanka Dutta

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