RoohAfza Fusion Introduced for the Customers; Unique Mix of RoohAfza with Fruit Juice



Hamdard Laboratories India announced its entry in the ready-to-serve beverage segment with the extension of their 100-year old iconic brand RoohAfza. Hamdard launched “RoohAfza Fusion” for its consumers recently.

RoohAfza Fusion is a unique combination of RoohAfza with pure fruit juice. In addition to the product concept the product formulation too is quite unique and comes from the Herbal/ Unani roots of RoohAfza. Fusion’s formulation has the cooling power of 10 herbs.


With the launch of this brand, Hamdard wants to reach out to the youth who aspire for convenience and on-the-go formats. RoohAfza Fusion is available in five exciting flavors namely Refreshing Lemon, Delicious Orange, Juicy Mango, Exciting Pineapple & Orange and Luscious Litchi.

RoohAfza Fusion is available in modern Tetrapak aseptic packaging which is known to preserve both the taste and flavor of the product. The product is offered at a convenient price point of Rs 20 for the 200ml pack. The product will be available across all modern retail and grocery stores.

Priyanka Dutta

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