Iconic Brand Modern Relaunched with New Brand Positioning; New Products on Offer for Customers



Modern Food Enterprises Pvt Ltd announced a re-launch of the iconic Modern brand with new brand positioning. This was announced by Aseem Soni, Chief Executive Officer and Board Member, Modern Food and Roshni Bakshi, Managing Director, Everstone Capital Asia, Singapore.

The new Modern brand has been made to appeal to multiple customer segments. The logo has been revamped too. Since the life of individuals have become hectic and lifestyles of the people are changing, the company has come up with healthier and wholesome food options which will maintain the taste and will also be healthy too.


Superior products like Milk Plus (bread with Calcium), Hi-Fibre Brown bread (with wheat fibre), 100% whole wheat bread, Multigrain supersede bread are some of the offerings from this iconic brand.

The company aims to grow the business in bread and bakery segment to realize the full potential of the business. Modern also has plans of strengthening the business in West Bengal, Tamil Nadu, Kerala, Telengana, Karnataka and Maharashtra in the coming times.

Priyanka Dutta

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