Video: 93.5 RED FM’s Campaign Ilaka Rap
93.5 RED FM has launched a new music campaign titled Ilaka Rap. This is a one of a kind initiative by RED FM to break the stereotypes, introduce an offbeat genre of music which goes way beyond convention. A group of young talented RAP artists from five varied ‘Ilakas’ across city like Salt Lake sector 5, Shyambazar, Barabazar, Picnic garden, Park Street, Behala was unveiled.
The initiative has been showered by immense support from eminent Tollywood celebrities like Dev and Rukmini sharing their thoughts about Ilaka RAP. Further, Subhosree for her connect with Barabazar would be endorsing that locality. Raftaar, the RAP Guru would mentor the artists and share his valuable feedback on the RAPs created. Jeet was also present at the RED FM studio to show his support and also promote his film Boss 2.
Speaking about the initiative, Jeet said that this is indeed a good way to tap new talents. When questioned whether he liked listening to rap songs, the actor mentioned that he himself tried memorizing a few lines of a rap song too. He also indicated that he may include a rap song in future in one of his films.
The primary objective behind this initiative was to unearth the latent Rap talent in the city. This initiative has led to the discovery of rappers who were very popular in the hip hop circuit and have won several championships nationally, although unrecognized by the mass audience. Popular RJ Praveen uncovered the rap artists and assigned them with an ‘Ilaka’ on which these young talents would create rap songs.
With such initiatives, young people with talent will get the adulation that they deserve!!
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