JSW Cement, part of the $11 billion JSW Group launched its operations in West Bengal. The JSW Cement plant in Salboni is the largest in West Bengal and uses state of the art technology and will manufacture 2.4 MTPA of premium PSC grade cement. Mr. Parth Jindal, MD, JSW Cement was present along with other dignitaries at the event.
JSW Cement will position itself aggressively in the market through a TVC campaign directed by Shoojit Sircar and written and composed by Anupam Roy. This would be the largest ad spend by any cement brand in the Eastern part of India.
JSW Cement’s entry into the eastern market will play a vital role in changing the profile of West Bengal to the rest of India in a very positive way. JSW Cement will look to further consolidate its position in the state and look for greater opportunities to invest into it.
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