Sony Pictures Networks India (SPN) announced Sachin Tendulkar as SPN’s Ambassador for Sports. This marked the groups sports brands coming together under the business vertical – Sony Pictures Sports Network (SPSN).
With the addition of 2 new HD channels, SONY TEN 2 HD and SONY TEN 3 HD, 11 channels dedicated to bringing the best domestic and international sporting action to viewers, Sony reinforces its position as one of the largest broadcaster of sports in the Indian subcontinent.
With an aim to be at the forefront of curating and engaging the viewers in a multi-sport viewing culture in India and the subcontinent, Sony Pictures Networks will underline the credo of Go-Beyond with the unified theme of #sportsinspireslife.
The diversified portfolio of content in SPN means that each channel retain its unique edge, but also makes it navigation friendly for the end-user.
The credo of ‘Go-Beyond’ will be supported with an integrated campaign across both, ATL and digital platforms.
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