While many other household odours like those coming from washrooms, stale food are often spoken about or acted upon, the monsoon odour is silently borne without any attention. Keeping this in mind, the New and Improved Ambi Pur was launched in July, with a formulation upgraded behind the trademarked Odour-clear technology, thereby providing one with a ready solution for fighting this monsoon smell.
Boman Irani, Brand Ambassador for Ambi Pur India, added that since childhood monsoon was his favorite season. But he was aware of the problems associated with it. However after using Ambi Pur , he was able to eliminate troubles like monsoon dampness and make the rooms fresh.
To drive the education and awareness regarding the product upgrade, Ambi Pur is launching the 3rd leg of the very popular Smelly to Smiley campaign. All fragrances, including the newly launched Sandalwood fragrance, are available across stores at a price of Rs. 299.
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