Desserts in India are an integral part of life, be it for special occasions or as after meal treat. With fitness being so much in vogue, a lot of Indians are moving to lower calorie options in desserts not knowing that they can still indulge in their favorite Indian sweet without having to feel guilty.
Taking this thought forward, Sugar Free has announced its entertainment campaign ‘The Sweet Break-up’, a first of its kind 5 episode web series in India in the food space. This campaign marks the culinary journey of Sugar Free across 5 cities, where celebrity chef Kunal Kapur will be whipping 5 different desserts by using Sugar Free products. The brand also has on board the famous foodie duo Rocky and Mayur. The web-series will be unveiled on-air on 15th August.
As part of the campaign, Sugar Free will run a ‘dessert truck’ across 5 cities of India (Delhi, Lucknow, Kolkata, Bengaluru and Mumbai). In all 5 cities, the brand has tied up with 5 renowned sweet marts and Chef Kapur will create his rendition of the speciality sweet item using Sugar Free in every city.
In Delhi, Chef Kapur created his version of Motichoor Laddoo by the famous Tewari Brothers followed by Lucknow where the chef recreated the famous Malai ki Gilori. Chef Kapur recreated Sandesh with Sugar Free in Kolkata.
In the days to come, the dessert truck will travel across Bengaluru and Mumbai where Chef Kapur will visit the popular sweet shops and reconstruct Tiramisu Peda (Misra Peda) and Chocolate Modak (Aaswad) using Sugar Free.
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