Unique Marketing Strategy For Promoting Sanjay Dutt’s Comeback in Bollywood



Sanjay Dutt is all set to make his grand comeback with the emotional drama Bhoomi.

The makers of Bhoomi have adopted a unique marketing strategy to celebrate his comeback into Bollywood. From celebrities like the director of the film Omung Kumar, Dia Mirza to rickshawallahs and  street vendors, people nationwide were seen sporting Baba is Back T-shirts singing praises and Birthday wishes for the actor. Using the hashtag #BabaisBack numerous videos and images are pouring in on the internet wishing the actor on the grand occasion of his birthday as well as wishing him success for Bhoomi.

The film is eyeing for release on 22nd September.

Priyanka Dutta

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