Book Launch of Decoding Luxe at Starmark, Quest Mall; Luxury Myths Busted by Mahul Brahma



Former senior journalist turned communicator Mahul Brahma recently released his book Decoding Luxe at Starmark, Quest Mall.

The launch saw the presence of Jawhar Sircar, former CEO, Prasar Bharati, Jonathan Ward, Vinaya Varma, CEO, mjunction, Koutenya Sinha, Times of India, UK and others.


The book showcases the origin of luxury in India. The book busts many myths around luxury. It also raises questions about many age old notions which are still dominant but not relevant any more. One myth that was busted during the discussion is that the Indian middle class is driving the luxury market.

The book is published by Srishti Publishers.

A panel discussion was held after the book was launched. Poet and social commentator Saira Shah Halim acted as the anchor of the entire event.

Priyanka Dutta

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