Berger Paints India Limited announced a new ad campaign for the launch of their Silk Glamor Luxury Emulsion paint. Directed by Sunhil Sippy, the copy has been written by Swanand Kirkire.
The new ad campaign of Berger Paints features Bollywood actress Katrina Kaif telling the story of her home and how she nurtures the feeling of decorating her home to make it look beautiful.
The philosophy behind this new ad campaign is to create a unique brand identity in the super premium interior emulsion category around luxury and glamour. The product epitomizes luxury for the walls due to its ultra smooth finish, supreme sheen and exotic colors. The product is formulated with 100% acrylic binders to enhance scratch resistance, anti-fading pigments for those rich hues and bio-resistant additives for enhanced durability.
Silk Glamor emulsion (non-metallic) gives a beautiful finish when tinted with ultra-pastel & pastel shades whereas the Silk Glamor Metallic range gives a shimmer finish making the walls look dazzling. The product variants have been formulated keeping in mind the varied taste of the target consumers.
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