In the lead up to the first-ever FIFA U-17 World Cup 2017 to be hosted by India, Coca-Cola gave passionate football fans in Kolkata to experience the iconic FIFA U-17 World Cup 2017 Winner’s Trophy. The Trophy was displayed at INOX at Quest Mall in Park Circus. Numerous football fans from across the city participated in various contests, met some of the top football coaches in the country, and took memorable pictures with the Trophy.
Prior to that, Coca-Cola also launched activation program to engage the sport lovers in Kolkata. On-the-go canters toured the city many days ahead of the Trophy experience and promoted football. They engaged with consumers by offering them a chance to win “cut-the-queue” cards that allowed the winners to get easy access to the iconic Trophy by skipping the queues.
After inspiring the football fans in Kolkata, the Trophy tour went to Siliguri at Spencer’s in City Centre Mall.
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