Yakult Danone India Pvt Ltd organized an informative and interactive session on the goodness of Yakult. Minoru Shimada, Managing Director, Yakult Danone India Pvt Ltd and Dr. Neerja Hajela, General Manager-Science and Regulatory Affairs, Yakult Danone India Pvt Ltd graced the event.
Present in 38 countries, India is a challenging market mainly because of the lack of awareness about the benefits of probiotics. Founder Dr. Minoru Shirota successfully isolated a probiotic bacteria lactobacillus casei strain Shirota (LcS) that helped in improving immunity and intestinal health. Consuming a bottle of Yakult daily has been found scientifically to decrease chances of getting dysentery, diarrhoea and other infectious diseases.
Probiotics help in the growth of good bacteria and suppress the growth of harmful bacteria. Since 70 percent of the immunity of the body is found in the intestines, keeping it healthy is indeed a good option.
A bottle of Yakult costs Rs 12 only. The amount of lactose in the drink is very less and hence consuming this will not be a problem for people with lactose intolerance.
Yakult has great retail presence in Kolkata. The company plans to launch the product in places like Asandol, Durgapur and Burdwan.
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