Video: London at Santosh Mitra Square
Santosh Mitra Square is among one of the reputed Puja committees in the city. They have been mesmerizing the devotees year after year with their out of the box themes and great Durga idols. The theme this year is recreating London in Kolkata.
Parle Products have has collaborated with this Puja committee and launched an interesting consumer campaign for its original English Marie brand-Parle Bake Smith. The campaign brings together two cultures- Indian and British and offers the people a chance to experience the best of both the cultures.
A press meet was organized to announce this asscoaition which was attended by Bhavin Panchamia, Group Product Manager, Parle Produts, Pradip Ghosh, President, Santosh Mitra Square, artist Amar Sarkar and others.
At the pandal, the visitors will get to experience how a Bake Smith Marie is prepared. A display of Mrs Smith, Parle’s Bake Smith mascot has been set up who will be seen baking Marie biscuits.
Made from plaster of Paris, fibre glass, the pandal will showcase various important landmarks of London namely Big Ben, London Bridge, Buckingham Palace and others.
The idol’s dari has been deisgned by fashion designer Agnimitra Paul and the gold sari is from Senco Gold and Diamonds.
A unique initiative has also been taken up the committee. Instead of releasing pigeons, they will be releasing kites. Any individual getting the kite can come to the pandal along with his or her family and watch the Durga Idol. This is kind of a pass for the visitors.
With London as the theme, Santosh Mitra Square will surely must feature on your must watch pandal list!!
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