Maruti Suzuki India Limited Launched Maruti Suzuki ARENA in Kolkata



Maruti Suzuki India Limited launched “Maruti Suzuki ARENA” in Kolkata. This range of new showrooms has been christened with a new name sporting modern looks and offering a warm, friendly and comfortable environment to the customers. Leveraging the power of digital technology Maruti Suzuki ARENA promises to serve and delight customers in several ways.

With Maruti Suzuki ARENA in place, the Company will have four distinct retail channels: Maruti Suzuki ARENA, NEXA, Commercial and True Value, addressing needs of all customers.

Customers can now experience the convenience of booking their cars or even personalizing through an all-new website. This is poised to strongly connect with the young generation of customers.

Nearly 75% car buyers in India research online before they decide on a purchase. At Maruti Suzuki ARENA, customers who register on the website can start their journey seamlessly in the showroom by entering their mobile number on the Navigation Portal. They can explore the entire product portfolio, through interactive Product Vision touch screens at the showroom. A dedicated Personalization Zone with car configurators will enable customers to electronically personalize cars by a mix and match of accessories.

Technology will also assist the Relationship Managerswho, equipped with tablets and an app, will showcase the wide range of Maruti Suzuki products and variants to customers for ease of comparison. Information on tab will enable the Relationship Managers to address customer queries promptly.

The new showrooms will have a dynamic facade with a trendy blue signature design element and an Active Experience Terrace.Valets will greet car buyers in this space.

A Coffee Consultation Area and an Owners Lounge will set the mood for friendly conversations. The overall experience will make the customer feel special.

The Company targets to set up over80 Maruti Suzuki ARENA by March 2018.

Priyanka Dutta

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