Magik’s Initiative to Create Awareness About Energy Conservation During Durga Puja



Magik from Century LED, took up the responsibility of creating awareness about energy conservation during the Durga Pujas. This initiative was taken up during this time as a huge amount of energy is consumed during the Pujas.

As part of this ‘Save energy’ campaign, MAGIK had associated with Rajdanga (Kasba) and Sealdah Athletic Club. Apart from creating mass awareness, the company also lit the Puja pandals with 500 balloons on Mahasasthi and Maha Saptami.

Through the ‘Save energy’ activation, Century LED has identified the situation of excess energy consumption, and is concerned about the present scenario of energy scarcity. Every year, during this festive season, there is a rise in energy consumption. Hence, it is Century LED’s attempt to create awareness on the harmful effects of cheap decorative lights and how replacing these lights with LED lighting can save upto 80% of the present consumption and can aid in saving more energy.

Priyanka Dutta

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