KIT KAT introduced special ‘Celebreak packs’ inspired by the celebratory cheer. The pack designs are a re-imagination of festivities through the eyes of the youth. It is available in 2 pack designs – MyJoybreak and MyWowbreak. In line with what’s “IN” among urban youth, the design language on the packs is a balance of contemporary art style and traditional shapes of ‘paisley’ and ‘kites’.
In phase two of the campaign KIT KAT will bring out “Celebreak offer” packs as part of a tie-up with Amazon where consumers will get Amazon wallet cash back on the 4 finger and 2 finger packs.
With the new Celebreak packs on offer, consumers will find innovative ways of taking a break with KIT KAT.
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